Choice Hotels is one of the largest lodging franchisors in the world with more than 7,100 hotels, representing over 600,000 rooms globally. As a part of its commitment to sustainability, Choice has leveraged IT-driven innovation as an engine to drive environmentally-friendly business practices spanning everything from waste reduction to water conservation to streamlined operations. At the same time, the Choice Technology organization itself has transformed, adopting more sustainable infrastructure and processes.

Data sits at the heart of these parallel initiatives, not only contributing to success from a business perspective, but helping transform the impact technology is having on sustainability along the spectrum of environmental, social and governance topics.